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Eye serum for dark circles under eyes Wondering how to apply eye cream? Or maybe you prefer a useful website cooling eye gel or eye serum? When it comes to applying eye skincare products, you’ll want to be extra gentle. Pick up a dime-sized amount of product on your ring finger (your weakest finger) to ensure a gentle application. Dab the product gently across your entire undereye area. Gently pat your chosen formula into your skin and wait for it to fully absorb before applying the rest of your skincare or makeup products. Our Hair Care Styling Brands You typically want to apply products from lightest to heaviest. Apply your eye cream after you cleanse your skin and apply sunscreen. Then use your moisturizer. The idea is that by applying your eye cream before your moisturizer, the ingredients can easily penetrate your skin.